As Greece’s largest hotel group, Grecotel has built its name on authentic Greek hospitality and creating distinctive guest experiences. With 28 hotels across 12 different regions, maintaining shared quality standards and a consistent guest experience throughout the network is a strategic priority.
The challenge was to create a model that combined centralised procurement control and unified commercial management while retaining the flexibility and responsiveness of local support at every property.
VARIO designed a hybrid partnership model that combines:
This allows each property to benefit from the flexibility of local service while operating within a unified strategy and centralised control, making full use of the group’s overall purchasing power.
>95% consistency in deliveries and uninterrupted supply across all properties
>30% simpler procurement and process management
Greater transparency and more effective cost control
A consistent service experience across all properties
Because hotel groups with a nationwide presence need the strength of a central agreement and the responsiveness of local service.
